We’ve watched as the gambling industry has swept across the United States, picking up millions of new bettors as it breezes from coast to coast. There has never been anything quite like it, as the leading betting websites from Europe and Las Vegas do battle.
The aim is to grab a sizeable share of the goldmine uncovered when White House officials voted to lift the nation’s long-running and profoundly unpopular ban on betting in 2018. What followed was a stampede of bookies.
Picture the scene. You’re the head of a significant gambling app in the United Kingdom with generations worth of experience giving customers the best treatment. Then the United States invited bookies to trade and attract the business of millions of sports fans.
These followers of the NFL, NBA, and NHL have been starved of the chance to use their sporting knowledge to target a profit or enjoy the thrill of betting on their favorite team to win.
An Aggressive Approach
The sportsbooks that acted swiftly and aggressively made the best possible start, signing up the first wave of bettors. Things slowed during the pandemic when no sporting action was shown live on TV, and fans were banned from attending stadiums. But the industry is now back to full speed, and the race is on to impress. But how does a bookie become successful in the face of so much competition?
We chose to analyze that question in this article to learn a thing or two. The gambling industry is as competitive as any other you’ll see in business, and clever marketing is often the difference between attracting customers and losing clients to rival apps. Just like the sports they cover, the lines between success and failure are fine, almost invisible.
Keep reading as we discuss the three takeaways from how major bookmakers have secured success in their chosen industry. These are hints, tricks, and tips you can use on your website or that of your employers. There’s nothing out of the ordinary here and no software that will cost you a fortune. These simple marketing methods have been tried and tested over the last 100 years.
The essential thing bookies do to attract new customers and persuade others to move from the competition is incentivizing the sign-up. This is known in the industry as a welcome bonus, and it gives all new registrations a free bet equal to their first deposit and wager. Sign up, deposit $50, and get a $50 free bet.
The deposit-matched welcome bonus isn’t the other offer – others include enhanced odds and risk-free bets – but it is the most popular. It works for both the bookie and the customer as the app gets a new follower while the player collects a free bet. The more generous the bonus, the more attention it attracts on social media and in registrations.
Free bets encourage new players to register, but that incentive could be anything you wish to offer. It could be stock, days out, prizes, vacations, or just free stuff. Be more generous than the competition, and your business will reap the rewards.
Closely Monitor the Competition
You must know precisely what they are up to beat the competition and do it better. Whether your website is for a car garage, window cleaning, or luxury spas, it doesn’t matter. You must work harder if you’re not the best in your field.
Don’t just look at competitor sites and pick the flaws in them. Look for what they do well and ask yourself, could I do it any better? Track their offers and prices, and contact the customer service team. Buy an item and rate the service. You want to pick up the good points from your rivals and work on where you believe they can improve.
The top bookies are big fans of the competition but would never admit it to customers. Check and compare two more sports betting apps today, and you’ll find there is little difference between the look and feel of the site as well as how it operates.
Above all else, your website and mobile app must be user-friendly, fast, and stylish. The aim of any e-commerce site is to make a sale. The longer a customer is on your page without making a purchase, the more likely they are to leave. Keep everything clear and basic, allowing your product to do the talking.