Craig PornoreyHosting an open house is a big opportunity. It’s that golden window where your home becomes a showroom, where potential buyers imagine themselves living their best lives in your space. But it’s not as simple as tidying up and unlocking the front door. Like anything worthwhile, there’s a right way and a wrong way to do it. In this post, we’re breaking down the dos and don’ts of open houses, from smart presentation tips to often-overlooked details (like snacks seriously, they matter more than you think). Whether you’re selling your first home or just want a better turnout this time around, this guide has you covered.
Curb Appeal Isn’t Just a Word
Do you know the old saying about first impressions? It applies tenfold to open houses.
Before anyone steps inside, they’re already judging your home from the street. Fresh mulch, trimmed hedges, and a power-washed walkway go a long way. Don’t forget the front door paint it, polish it, and hang a seasonal wreath. It signals that you care and sets a tone before a potential buyer even knocks. Also, make sure there’s visible house signage. Balloons or directional signs can help, especially if your property is tucked away.
Clean Like It’s a Hotel Suite
This isn’t just about dusting. Every surface should shine, beds should be photo-ready, and closets should be decluttered (buyers love to peek). Smells matter, too. Skip overpowering air fresheners and go for fresh-baked cookies or brewed coffee. They smell inviting without being too try-hard.
Hide personal items think toothbrushes, mail, and that pile of shoes by the door. You want guests to picture themselves in the home, not feel like they’re intruding on someone else’s space.
Set the Mood: Lighting and Sound Matter
Natural light sells homes. Open all curtains and blinds, turn on all lights (even lamps), and make sure no bulbs are out. The brighter the better.
If you have a sound system, consider soft background music something mellow like acoustic or jazz. It adds an upscale touch and helps mask neighborhood noise.
Skip loud TVs or kids’ cartoons playing in the background. They distract rather than invite.
Snacks Say Welcome, Not Desperation
This might surprise some sellers, but yes snacks matter.
Offering light refreshments, like bottled water, cookies, or mini charcuterie cups, make people feel welcome. It turns a stop-in into a longer experience. Plus, it gives agents and visitors something to engage in naturally.
Just don’t go overboard. You’re not throwing a party. Keep it tidy, simple, and low-allergen. Nut-free cookies? Great. A DIY taco bar? Maybe not.
Be Scarce, But Not Invisible
If you’re the homeowner, consider stepping out during the open house. It lets buyers talk freely and explore without pressure. If you must stay, be friendly but let your agent do the talking.
For agents, be present without hovering. Greet visitors at the door, give a quick overview, and then let them explore. Being available for questions is key, but people want space to form their own opinions.
A seasoned Cleveland Real Estate Agent can help strike this balance perfectly welcoming without being overbearing, and always ready with answers that build trust.
Don’t Forget the Pets (or the Litter Box)
This one’s a deal-breaker for many.
Even the most devoted pet owners should relocate animals during an open house. Not everyone is a dog lover, and even the cleanest litter box smells a little off to strangers. Plus, barking or overly friendly pets can distract buyers.
Pet toys, beds, and feeding bowls should also be tucked away. Your four-legged friends will be back soon but during showtime, they should take a little vacation.
Your Flyer Game Should Be Strong
Digital is great, but don’t underestimate the power of a well-designed flyer.
A clean, visually appealing handout with listing info, square footage, and key features helps your property stick in someone’s memory. Include high-quality photos and your agent’s contact information. QR codes that link to virtual tours or more details are a bonus.
Leave them by the door or near the snacks somewhere visitors can easily grab one on the way out.
Do Create a Flow, Don’t Create a Maze
Buyers should feel like they’re moving through your home, not around it.
Open pathways, remove unnecessary furniture and keep doors open where you want people to explore. Make sure nothing blocks the natural flow from one room to the next. If you’ve got a standout feature like a home office, soaking tub, or backyard oasis draw attention to it with lighting or signage.
Avoid locked doors unless there’s a good reason. Buyers tend to assume the worst when they can’t peek in.
Follow Up Like a Pro
Open houses aren’t just about foot traffic, they’re about momentum.
After the event, your agent should follow up with visitors promptly. Whether it’s a quick Thanks for coming!, text or a more detailed email with FAQs and next steps, follow-up communication keeps your home top of mind.
Encourage guests to sign in at the door with their name and email. A simple sign-in sheet or tablet app works. Just be clear it’s optional not everyone wants to hand over info immediately.
What Happens Next Matters Most
The goal of an open house isn’t just showing off, it’s driving interest and offers. A successful showing is one where buyers leave impressed and curious enough to take that next step, whether it’s a second visit or putting in an offer.
Talk to your agent about how the open house went. What feedback did visitors give? Were there sticking points, compliments, or concerns? Use that input to adjust v, pricing, or strategy as needed.
An open house isn’t about perfection, it’s about connection. Making people feel comfortable, welcome, and able to envision their lives in your home is the secret sauce. With a little preparation and a lot of attention to detail, you can turn curious browsers into serious buyers. And yes, never underestimate the power of cookies.
